Winter 2011 Newsletter
In This Issue
- Did You Know…?
- Toys For Tots
- A.T.I. Update
- Fun Quotes From Our Customers
- Winterizing Savings Spectacular
Dear BRYANT Family,
Can you believe the Christmas/Chanukah season is upon us already?! Where did 2011 go? We hope you have a wonderful Christmas / Chanukah with homes full of love, joy and peace. Just for your planning, we will close for the week, Sunday, Dec 25th and will reopen Tuesday, Jan 3rd at 8am.
In the giving spirit of the season, we have come up with a couple of great values we hope you will take advantage of. We are beginning a Referral Reward Program that we hope will be a blessing to you for your trust in us. Our Seasonal Service Special is an exceptional value (see below). Finally, we are supplying a $20 Good as Cash Certificate at the very bottom of the newsletter.
In these tough economic times, we are all concerned about getting high quality service and the “best bang for our buck”. As a local business, we strive to deliver that for you every day. Because we too are feeling the economic pressure of our times, we are asking you to take a few minutes to put a review on Google for us. (Many of you have done Repair Pal reviews and we are so appreciative.) We have made it as easy as possible for those of you with a smart phone. Just copy this QR code into the browser on your Phone or click on the link below it if you do not have a smart phone and it will bring you to a page where you can type in a review for us. We really appreciate you taking the time to do this!
May the true message of Christmas bless you with God’s hope and peace.
Sincerely, John & Mary Ann, and the Sonrise Automotive Team
DID YOU KNOW…?
- The first car race in the U.S. was in Chicago on Nov. 28, 1895. The winner was J. Frank Duryea, whose average speed was 71.5 mph.
- The first cars used a lever instead of a steering wheel.
- The first toll roads in the U.S. were opened in Pennsylvania and Connecticut in 1792.
Toys For Tots
We will be collecting toy donations until Tues. Dec. 13th during our regular business hours, Tues-Sat, 8am-6pm. Thank you in advance for your generosity. Following is the mission, goal and objective of this organization taken directly from their website:
MISSION: The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.
GOAL: The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens.
OBJECTIVES: The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.
SERVICE EXPOSE’
Oil Change Service
Daily we are asked what is the difference between conventional & synthetic motor oil. We are asked what are the benefits of each & in what situation do we recommend them. Why is synthetic oil almost twice the price? What is included in an oil change service? This expose’ will hopefully provide you with all the information you are seeking & help you make the best decisions possible for the maintenance of your vehicle. As it says on p. 1 on our website, “maintenance is the key to longevity”. (Our long time customers, Bob & Jo-Ann, have maintained their cars so well, one of them has over 414K miles on it! Theirs are along with many others who have over 300K miles.)
The function of motor oil is to lubricate all the moving parts, provide protection from wear & corrosion, keep the engine free of sludge & pieces of debris that can harm your engine. Conventional motor oil is made from crude oil which is processed in a refinery. Additives are mixed in to change the viscosity (thickness or internal friction), protection properties & temperature related degradation.
Synthetic oil is treated in a very similar manner except the oil itself is synthesized so the molecules are all a consistent size & weight for an improved viscosity level . It also receives many more additives making it more costly to produce. One such additive is a friction inhibitor for improved engine protection from the moment of start up. Synthetic oil reaches the valve lifters over 300% faster than conventional oil below 32 degrees. This alone is a tremendous benefit for the overall longevity of your vehicle’s engine.
We generally recommend synthetic oil for customers who own, as opposed to those who lease their vehicles, or those vehicles in which the manufacturer requires synthetic oil. When deciding which type of motor oil is best for your vehicle, bear in mind the age of the vehicle. If you have been using conventional oil in your older vehicle, the build-up of waxes & sludge may actually be preventing leaks from the seals. The introduction of synthetic oil, which has more detergents in it, will breakdown this buildup & may create leaks from the seals.
Conventional oil changes are done every 3,000 miles. Synthetic oil changes are done every 5-6,000 miles & cost almost double that of a conventional oil change.
Included in every oil change here at Sonrise Automotive is the replacement of your oil with high quality oil, (we use Alldata, a state of the art repair info resource, as a guide for correct viscosity & quantity your vehicle requires). We change the oil filter, lubricate all grease fittings (as required) & door hinges. We check all fluids & add as needed. We also check brakes, belts, hoses, wipers & other maintenance that may be needed. We also check tire pressure & condition, adding air as needed. And we may recommend tire rotation as required.
We hope you found this informative & helpful.
Just for Fun
A police officer pulled over a teenager for speeding.
As he approached the teenager he said,
“I’ve been waiting for you all day.”
The witty teenager replied,
“Well, I got here as fast as I could.”
When the officer finally stopped laughing,
he sent the kid on his way without a ticket.
Automotive Training Institute (ATI) UPDATE
As many of you know, we received a scholarship for 2 1/2 yrs of training with ATI back in Jan, 2011. It has been a huge blessing. As of Dec, 2011, John and Mary Ann have completed 6 of the 9 Owner’s courses covering such topics as: extraordinary customer service; motivation and goal setting; phone skills, making sure your customers are getting the services they really need; how to accurately markup parts and labor; as well as many other beneficial skills and/or tools enabling us to offer you the very best value added service. Mary Ann and Gabrielle, Richard and David have been gaining a great deal of insights in the Service Advisor’s classes as well. Mary Ann and Gabrielle will be going down to Maryland in the new year to continue their Service Advisor’s class. We will keep you posted on our progress in the next newsletter.
Sonrise Automotive Employee Bio
Michael Roell began working with us part time in 2003 & came on full time in January of 2004. We were sad to see he & his family move to Tennessee in the spring of 2005. Michael recently moved back to NY & works full time at a Ford dealership. We were delighted to bring him back on Saturdays. Mike began his automotive career at Wilson Tech. He then moved on to Denver Diesel & is now GM trained & certified, Ford trained & certified & an ASE (Automotive Service Excellence) trained Master Technician.
Not only are we happy to have Michael as part of the Sonrise Team because of his specialty training & diesel knowledge, but because of his joyful attitude & contagious work ethic. He is a great motivator & always seems to have a story or joke to share with the team. He & his wife, Gabby have been married for 8yrs & have 2 beautiful boys. We enjoy getting to see them occasionally at our company picnics/get togethers. Feel free to stop by & say hello to Michael & any of our other mechanics/technicians. You will be pleasantly surprised by their congeniality & overall understanding of your automobile.
Fun Quotes From Our Customers (thank you!)
From Dawn
-Famous last words, “The three guys at the (used) car dealership all told me this was a really good car.”
From Diane
-I apologize for traveling too close in front of you.
-Due to budget cuts, the light at the end of the tunnel has been turned off.
Winterizing Savings Spectacular
We are keenly aware of the many financial difficulties many of our customers are experiencing, as we also are experiencing the rising costs of doing business. Even if you are personally ok, you know someone or several others who are struggling. The last thing we plan to spend money on is maintaining our vehicles. However, as our motto says, “maintenance is the key to longevity”. This saying is truer now then ever before. We would like to offer you a winterizing service, at a tremendous discount, that would adequately prepare your vehicle for the rough winter months ahead.
Included in this winterizing service is:
- a 30 pt courtesy vehicle inspection (a thorough going over of your entire vehicle)
- a conventional oil change (using quality Purolator oil filter & synthetic blend premium AGIP engine oil)
- an antifreeze flush in which we add BG cooling system cleaner, run the vehicle for 15 minutes, then flush out all the antifreeze, refilling it with a 50-50 solution of your manufacturer’s recommended antifreeze, water & a can of BG cooling system conditioner
- a tire rotation & balance service
- a Rainx Windshield Service in which we clean your windshield inside & out and apply a liberal amount of Rainx rain repellant solution to the outside. In addition, we will replace your wipers with a new set of either Rainx Latitude, beam type wiper blades or Bosch conventional wiper blades, depending on what your vehicle requires.
It is our hope that many of you will take advantage of this service at only $169.95 (regular cost is approximately $350)(may be slightly higher for vehicles that require fully synthetic oil, more than 5 qts of oil &/or european vehicles). This is a great value that will go a long way to help insure trouble free driving throughout the following winter months. Call for an appointment 631-224-7353
Not to be combined with any other coupons or specials. Offer good to 2/27/12.
If you have an interesting story about your car, comment or complaint, a good joke regarding driving, an interesting vanity plate or bumper sticker sighting, please email us at gabrielle@sonriseauto.com and we may publish it in an upcoming issue with your permission.
